In 2004 we launched Atelier Courvoisier, a men's and women's collection inspired by the designs and styling during Napoleon's reign.

The collection was shown at New York Fashion Week with a PR plan designed to promote the first diversification of Allied Domecq's business portfolio, and lead to Atelier Courvoisier's acceptance by the fashion media and up-scale retailers.

Results
Popularity +15%
Style leader/fashionable +14%
Best Cognac brand +8%
Usage +25%
[Hall & Partners]

Winner of the International Cool BrandLeaders Award; Courvoisier was selected from over 700 brands rated by the Cool BrandLeader judges. The launch of Atelier Courvoisier generated $1.5 million of free publicity.