Creative strategy

Knorr

We identified a role for Soupy to encourage people to loosen up at work; we called it 'Office Revolution'.

Offices that continue to function like factories are destined to fall behind those that more bravely embrace the kind of change we suggested. We knew we had to show managers the hard facts by commissioning a study to prove that employees who work in more social environments don't just look forward to work - they produce more and are more proactive and loyal. Office Revolution works for everyone, not just employees.

Getting managers on board would help plant the seeds of Office Revolution. Building on this in creative development we explored innovations in office socializing, break room redesign and take-a-break kits.