Rupert Newton

Began career 1992 in the media department of BMP DDB Needham in London, considered the best in London for creative thinking. Worked across a number of businesses in my four years there; from Heinz Baby Food to Felix Cat Food, primarily on one of the agency's biggest accounts, Courage Brewing.

1996 joined iconoclasts Michaelides & Bednash, the agency that invented communications planning in the U.K. to work on the notorious Tango soda account. 1997 made partner, In 1998 we won Media Agency of the Year in Campaign and Media Week, and were voted Media Pioneers of the 1990s by Campaign, the UK's equivalent of Ad Age.

In 2001, brought M&B's pioneering approach to America, winning assignments from Fast Company, Unilever [U.S and Asia], Diageo, ELLE, Automobile and Motor Trend Magazines and Oxygen Media.

In Spring 2004 joined forces with Gill to start The Joneses. We are also jointly developing two new businesses, one in online publishing and one in environmental sustainability.

Currently, my favorite TV show is Cooking with Coolio, my favorite radio show is Mary Ann Hobbs and my favorite bar is here. If you'd like know what my Mum thinks about me please click on my name.