Idea

'Campaign for Little Britain in the Big Apple.'

We created a spoof political campaign - everything from the official press launch, party political broadcast, posters, t-shirts, and celebrity campaigners - all designed to galvanize New York into voting 'yes' to a Little Britain in the Big Apple.

Results

150+ million PR impressions

Anglophile celebrities and luminaries endorsed the campaign Challenged by Bobby Flay to Throwdown, on the Food Network

Featured in 'New Brand Frontiers;' a book celebrating the best campaigns of 2007 Record year for VAA 30% sales increase for Tea & Sympathy